In this era of the competitive business world, the term 'differentiation' is a critical and persuasive principle that increases the consumer base. Prioritizing customer service has been always one of the key differentiation strategies for gaining more synergy. It is a key metric for assessing consumer satisfaction, recognizing customer engagement, decreasing churn rate, and increasing sales. Microsoft Dynamics 365 for customer service lets companies enhance their customer engagement and growth. It is a major cloud-based customer relationship management (CRM) solution that improves sales productivity, value-based targeting strategies, Business intelligence and database management.
Some of the applications offering by Microsoft Dynamics 365 for customer engagement:
Here's how Microsoft Dynamics 365 will boost customer engagement for your business:
Delivering messages to your clients:
Effective businesses need to deliver the messages on time, and with zero error rate. MS dynamics 365 provides messaging or email integration with the existing CRM platform and holds the insights to compose a message within your software. You need to find customer stories and their issues to deliver the appropriate message.
Segment your customer base and deliver the appropriate message:
Define the target market and create a message to draw their attention. MS Dynamics 365 provides a range of segmentation tools to identify the appropriate target audience and help businesses to produce relevant messages. After all, you don't want to send the wrong message to the wrong audience!
Ensure that your business communications are chronological:
Companies need to concentrate on the timing and frequency of communications when improving customer engagement. It is not appropriate to send renewal or maintenance notices within the fiscal year of the purchase of the good or service. MS Dynamics CRM will help the company recognize recent issues and prescribe suitable time slots to send the emails.
Campaigns for lead generation:
MS Dynamics CRM helps to attract potential customers by developing targeted campaigns, emails or landing pages. Dynamics 365 also helps in creating impactful content and delivering seamless digital experiences for prospecting. You can configure the CRM platform to gather data and keep leads engaged throughout the sales cycle.
Create cross-channel engagement:
Businesses need to enable end to end service engagements across platforms such as social media, email, and text messaging. MS Dynamics CRM helps to create a unified business interface to ensure the context and consistency of business communications from any channel. It allows customers to achieve fast resolution and flexible customer satisfaction.
Design a self-service portal to improve customer engagement:
No one likes to wait while the customer service agents can attend to their issue and hence, businesses need to focus on a unified platform that needs to acknowledge and work for their customers. With customer self service portal in place, you can allow your customers to choose the method to resolve their own issues through Knowledge articles, Forums and Support cases.
Connect with third-party apps and services:
Being a Microsoft’s CRM tool, MS Dynamics 365 has compatibility advantages to their office 365 tools, but nowadays business needs to focus on mobile texting software to drive customer engagement. Connecting to services like field service, case management, and customer portals will gain the power of the CRM tool to resolve issues with predictive analysis by analyzing data from other connected devices.
CRM Dynamics is an all-in-one platform for all aspects of customer engagement primarily. This software comes with the power to skyrocket your sales, increase customer demand, automating your business, creating sharp digital experiences as well as getting leads through targeted campaigns. If you have reliable leads, you will have the strongest competitive advantage from your peers, may generate a decent amount of revenue, and have a sustainable growth rate. CRM tools like MS Dynamics 365 will meet all your CRM needs and if used to its full extent can lead to numerous advantages.
To find out more about MS Dynamics 365 or how to set up a CRM system to reflect a positive effect on your revenues contact us or visit: https://www.htown-tech.com/crm.html